Research

To fully understand project problems and context a deep understanding of the complexities that effect people, products and services and systems is required.

Academic

Academic research is a systematic process of collecting, analysing and interpreting information (data) in order to better understand a phenomenon about which we are interested or concerned. It is a lengthy process, focused, specific, intensive, accumulative and educational.

Qualitative

Qualitative research seeks to understand people in the context of their daily experiences. It uses ethnographic methods including observation and interviews and seeks to understand questions like why and how (Curedale, 2013).

Quantitative

Quantitative research uses mathematical and statistical methods. Findings may be expressed as numbers or percentages and uses methods such as surverys and questionnaires (Curedale, 2013).

Ethnographic

Qualitative research study looks at the social interaction of users in a specified environment. The research provides an in-depth insight into the user’s views and actions along with the sights and sounds they encounter during their day.

Business

Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand.

Social

Social research is the study of individuals and societies and is often used to identify regularly occurring social patterns in social life.

Organisation

Organisational research is the systematic collection, analysis and interpretation of data with the clear purpose of finding things out about an organisation.

Customer

Customer research is a set of techniques used to identify the needs, preferences, behaviors, and motivations of your current or potential customers.

Product

Product research is the process of gathering information that will inform your product's purpose and development direction. Conducting this research is how we can validate whether the product will be successful.

Visual

Visual research is a qualitative research methodology that relies on the use of artistic mediums to produce and represent knowledge. These artistic mediums can include film, photography, drawings, paintings, and sculptures. The artistic mediums provide a rich source of information that has the ability of capturing reality.

International Collaboration

International collaboration is working with and learning from people who are based in a different country.

Data collection and strategy

Data collection is the process of gathering data through extensive research for use in business decision-making and strategic planning.